case · 05brand identity
oba resort.
private island, designed quiet.
- sector
- hospitality · private island
- delivered
- 2026, kepulauan seribu
- scope
- brand identity
what figment built
- 01brand strategy + voice
- 02identity system + lockups
- 03signage direction
- 04photography direction
- 05guest collateral
- 06brand guidelines
about oba
oba resort is a private island in kepulauan seribu, ninety minutes from jakarta by speedboat.
the resort is full-buyout only — nine bedrooms across three bungalows, no other guests, no shared facilities. they came to figment with a clear proposition: when you come to oba, the island is yours. the brand needed to feel like the offer. quiet by design, generous in the detail.
brand in context
the island, applied.
